#Morethanfootball – A success story on Social Media
Social Media again played a huge role in the success of the 3rd edition of the Morethanfootball Action Weeks with the majority of the communication and content being published across Twitter, Instagram and Facebook. Participants from some of the biggest European organisations all the way through to grassroots and amateur clubs used the #Morethanfootball on their different social media platforms to make people aware of the campaign’s universal message.
The message reached 33 million people on social media, 15 million more than the 2018 campaign. Participating clubs, partners and organisations as well as EFDN contributed to the success by publishing 1,114 posts on social media. Fans from all over the world liked, shared, retweeted and commented these posts and sent also their own messages including #Morethanfootball. In total, 284,825 social media interactions were counted.
It hasn’t only been participating football organisations who have embraced the #Morethanfootball hashtag in previous years with it being used by fan-accounts, amateur clubs, CSR project initiatives, general football fans and many other organisations active in the field of football.
Read the full impact report here.
We are #Morethanfootball
Following the success of the campaign in the first three years, the 2020 #Morethanfootball campaign will bring together the biggest team of football clubs, players, leagues, FAs and fans. We are one team. Join us!
MEDIA KIT – GET THE DESIGNED HASHTAG!
A Media Kit can be downloaded for free from the #Morethanfootball website. The Media Kit includes the wordmark, label and website banner graphics in various formats such as PNG for use with Adobe Photoshop or EPS for use with Adobe Illustrator. Participants are encouraged to incorporate the #Morethanfootball visuals according to their brand guidelines and detailed instructions on how to do this are also available in the resources section.
