2020 #Morethanfootball Action Weeks – Just one month to go
The #Morethanfootball Action Weeks are a global campaign for the European Football community to showcase the impact of their community and social responsibility activities. During the #Morethanfootball Action Weeks, the participating organisations celebrate the work they do on and off the pitch on a local, national and international level.
During the #Morethanfootball Action Weeks, organisations can promote their CSR work in any way they wish and there are numerous ways to do this. Community programmes can be promoted during home games, in matchday programmes or on LED walls. The European football family is encouraged to publish dedicated content on their websites and through their social media channels, stadium billboards and website banners. In addition, video content on existing programmes can be created or re-published and fundraising for community activities can be organised. Everything is possible, the only thing that is asked is that the #Morethanfootball label, wordmark and/or hashtag is included in the content and posts.
We are #Morethanfootball
Following the success of the campaign in the first three years (see the 2019 #MoreThanFootball Action Weeks recap here), the 2020 #Morethanfootball campaign will bring together the biggest team of football clubs, players, leagues, FAs and fans. We are one team. Join us!
More than Football Action Weeks – Video
We are following up on the video that we showed at the 13th EFDN Conference in Barcelona as well as continuing to create the “biggest team in the world”. We may be rivals on the pitch. But off the pitch, we work together to build a sustainable impact within our communities. The goal of this video is to show the positive effects of football and to highlight the broad range of inclusive programmes and activities led by our organisations. For this video, please use the designed hashtag and/or the #Morethanfootball shirts, flags and flyers that you received at the 13th EFDN Conference in Barcelona. You can find a detailed script here.
MEDIA KIT – GET THE DESIGNED HASHTAG!
A Media Kit can be downloaded for free from the #Morethanfootball website. The Media Kit includes the wordmark, label and website banner graphics in various formats such as PNG for use with Adobe Photoshop or EPS for use with Adobe Illustrator. Participants are encouraged to incorporate the #Morethanfootball visuals according to their brand guidelines and detailed instructions on how to do this are also available in the resources section.
Action Days
The key dates and action days for the 2020 #Morethanfootball Action Weeks, running from the 23rd of March to 16th of April, have been announced and can be found here. The action days are not mandatory but participants are encouraged to contribute to each day wherever they can.
More Than Football Award
Shakhtar Social won the first More than Football Award at the 13th EFDN Conference in Barcelona in November for their “Come On, Let’s Play” project. This year, we will hand out again the Award for the best initiative promoted during the #Morethanfootball Action Weeks, which will be assessed not only on the content of the programme but also on the creativity and the level of promotion. In order to be eligible for the awards, organisations should register details of their events and activities and send the application form to actionweek@morethanfootball.eu.
